Nonverbal communication

Nonverbal communication is communication that takes place without the use of language. Humans have been using nonverbal language since the dawn of time. Signs, symbols, facial expressions, gestures, and gestures were used to communicate with others. This can make ideas more general. Symbolically something can be expressed. Throughout human history, man has been known to engage in nonverbal communication. Information can be easily exchanged by speaking and writing in a language. But even among those who know languages, it can be recognized that nonverbal communication helps to exchange information in general Sometimes nonverbal communication goes beyond verbal communication. Nonverbal communication is also widely used when engaging in verbal communication. 7% for word, 38% for rhythm, 55% for involuntary signals. This shows that man uses non-verbal communication extensively in his communication. Something that cannot be said in thousands of words can be expressed in a definite sign.

Nonverbal communication is lost when one person presents information to another without the use of written or spoken words. It has a symbolic nature that can be easily remembered and easily understood by anyone. Verbal communication has different meanings between different races and cultures. Even a single verbal sign has a different meaning. For example, the method of issuing permits varies from country to country. Shaking hands in Europe, saying goodbye in Asia, bowing in countries like Japan can be seen. This suggests that there are instances where definite signals vary from ethnic group to ethnic group.

Nonverbal communication is divided into two main parts.

 01. Sign language

 02. Body language

Sign language refers to communication that uses signs, symbols, colors, shapes, lines, diagrams, and pictures to communicate information. This includes photos, leaflets, posters, cartoons, road signs, street lights, and maps.

Sign language is mainly divided into visual signals and gentle signals. Humans use both of these signals for communication purposes. Evil signs used around the world include the prohibition of pedestrians, the prohibition of smoking, images of men and women, road signs, street lights, and maps. This shows that involuntary communication always helps people to perform different tasks. At an international airport, people who speak different languages ​​from different countries arrive. Therefore, signs have been erected at the airport to easily identify road signs, entry and exit, and sanitary facilities for men and women. Road signs, light signs help me a lot when driving. It lights and signals when a vehicle is ahead of a vehicle. Map reading helps to distinguish between relevant symbolic locations and geographical factors.

Nonverbal communication There are also a number of audio signals. People grasp sounds through their ears and understand their meaning. Blowing horns to clear the road during patient transport. Making various announcements through sirens, drum beats, and musical instruments used in alarms. It may be now that the bell has been rung that the school will provide leisure time. Culture also has different meanings for definite sound signals. Koha screams for years, a dog screams for danger or a stranger, a fox hoo for a dead body, and so on.

Another major component of nonverbal communication is the language of dreams. Different expressions are made through body movements, facial expressions, eye contact, gestures, gestures, and body language. Scholar Michael Argyle has stated that nonverbal communication involves a number of functions. Body contact, intimacy, inclination, posture, nodding, facial expressions, gestures, posture, eye movements, silence, etc.

In a mass communication situation, the communicator maintains eye contact with his clients and tries to retain attention to himself. When communicating between two people, facial expressions are used to express various expressions such as sadness, happiness, pain, anger, excitement, attraction. Maintaining eye contact, blinking eyes, redness and tearing. Etc. makes various publications. This unconditional communication is also used to motivate people. Depending on the behavior of the person, the mood and nature of the person can be understood. Nonverbal communication helps.

There are definite signs at funerals, weddings, and cultural events. In the Hindu New Year, kolam patterns are drawn in front of the house, and kohomba branches are hung as an offering to the gods, wishing the house good luck. Lighting the lamps in the shrine at home symbolizes the dawn of the new year, while milk saving symbolizes prosperity, planting banana cans in front of houses symbolizes fun and welcomes others. In this way the Indus exists their non-verbal communication practices.

Nonverbal communication has the potential to make thousands common without using language. Nonverbal communication is often used to communicate with any party. Man must work to use nonverbal communication meaningfully and strategically.

02.

Communication between one communicator and more than one subscriber is called group communication. There are a variety of people in a group. Different age groups, races, religions, educational and professional factors. They work together for a common goal, that is, for collective matters that they cannot accomplish on their own. Humans have been communicating in groups since ancient times to meet their needs. These human groups were originally called the human herd. The group was governed by a leader. No matter how technically complex current communication is, group communication has existed ever since One communicator uses mass communication to communicate with his or her client group.

In a group there are people who are diverse and different from each other. But all of these are together for a common purpose. Comes together to achieve collective goals such as education, entertainment, happiness, ideology, policy and planning, welfare activities, and safety measures. Group classes, corporate meetings, Mass communication occurs at all times, such as political discussions and welfare meetings.

Group Communication Characteristics

 1. A group of people who come together for a common purpose                                                                 . 2. The communicator takes the lead.

3. Comments can be obtained from the participants.

4. A group or group of people coming together.

5. Remote communication can be done through interviews or machine assistance.

 6. Liabilities and liabilities are operational.

In a group communication situation where there is one communicator and more than one subscriber, the communicator becomes the leader and the subscribers become the followers. The communicator directs and controls the group. The leader has the responsibility to lead the group for collective goals. He plays the role of the chairman of the village welfare society, the tuition teacher, the politician in a political discussion.

The announcer performs a number of tasks such as leading the group, planning, delegating responsibilities, assigning tasks, advising, encouraging, and problem solving. The support of the subscriber team is also required to perform the function of the communicator. The communicator should have positive feedback, support, and cooperation. Influences the success of the Hela Group Communication Opportunity.

In group communication, the communicator must act with an understanding of his or her clients. We need to understand the needs of the clients and act accordingly. The communicator must perform a client-centric communication. Customer feedback and feedback are available. The recipient should also be given an opportunity to make comments, suggestions, allegations, etc.

Group Communication Etiquette influences the success of communication. The communicator must be polite to the clients and the receivers to the communicator. The communicator should respect the subscribers, greet them, speak patiently, not be impulsive. The subscriber community should also be polite in supporting the communicator. The communicator should be respectful, talk when given the opportunity, not be lazy, give positive feedback and support, and not be impulsive. Where all members come together for a common goal, they must work with a sense of community.

There are two main types of mass communication that can occur. Face-to-face communication between the communicator and the planet can occur. The communicator meets with his clients during discussions, debates, lectures, meetings, group classes. In such cases the lighthouse system is activated. The communicator is tasked with better observing the receiver group, gaining an understanding of nonverbal behaviors, and maintaining eye contact.

There is live communication. The team receives feedback. So here is a two-way communication. The communicator has the ability to nurture the message, to gain a better understanding of the subscriber level. Depending on the nature of the group, speech communication equipment, innovative communication equipment, projectors, etc. may be used. Even when the communicator and the host community are at a distance, mass communication is done through technical means. Zoom, MS teams, whatsap, skype, imo, viber, telegram, etc. to conduct online meetings, group classes, discussions, etc. The group comes together using the media, albeit remotely. It has the ability to communicate with audio and video.

Every member of the team must have a clear understanding of how to achieve their goals. Accordingly, responsibilities and responsibilities are assigned to team members. It is the responsibility of a person to perform the task assigned to him properly. Responsibility is also about helping others succeed in their tasks. There must be accountability and accountability to achieve collective goals. A group is a group of people who are different from each other. Therefore, there are times when there is no agreement between them. Disagreements are natural. Mass communication helps to bring disagreement into agreement. Some problems can be solved by discussing crises. In order for a team communication opportunity to be successful, all members must support it. Still have to deal with emotion. Then collective goals can be achieved.

03.

Professor Wilbur Shram has stated that it is not clear exactly when and where the communication began. Communication may have begun at or shortly before the beginning of life. Communication simply means sharing ideas, informational opinions, attitudes with other parties. Communication involves not only humans but also animals. Human communication is the exchange of information between human beings. Our communication is the exchange of information between animals and other animals through various means. Human communication and animal communication are different. Human communication varies greatly depending on the functioning of the human brain Because man has become an animal. Man has a language to express information more meaningfully than other animals. But in some cases some animals have more abilities than the existing human communication capabilities. There are also opportunities for animal communication in human activities.

In the study of animal communication, animals communicate with each other to make expressions such as safety, finding food, intimidation, sexual attraction, marking water boundaries, and warnings. You can see the chirping of birds, the gestures, the movements of the body, the emission of various chemicals, the sound signal. It can be seen that animal communication methods are sometimes more advanced than human communication methods.

They live as a herd of various animals such as parrots, monkeys, cattle, deer and elephants. Humans also came together as a group, following this pattern of behavior of animals. It also contributed to human behavior such as the ability to find food, protect against accidents, the ability to help when sick, support, and care for children.

In the early days, humans used undeveloped methods of communication. Various expressions were made using advanced voices, hoots, animal voices, bird voices, and hand gestures. Animal sounds have been used to warn and express something to others. Therefore, language can be described as something taken from the environment. Max Muller, a scientist, offers an evolutionary view of the origin of language. He cites it as a theory of language formation. Baw Baw Theory, Ding Dong Theory, Puh Puh Theory and Ye He Ho Theory. Bow Bow Theory - It means that a language is built on the voices of animals. Humans were able to communicate better than other animals by developing a language. Man has imitated different voices such as koho koho, bau bau, njao ngao.

The animal with the most physical strength in an animal group becomes the leader of the group. From the tribal times, groups of human beings have been led by individuals with greater physical strength. It became a determining factor in leadership. Is the largest elephant leader in an elephant herd. Rila is the largest earner leader in a ranch. His team is responsible for investigating and protecting this. This shows that there are many behavioral communication features that humans have learned from animals.

When a baby elephant matures in a herd, the other elephants are milked, the leader of a swarm of bees is assigned, and the bees in the colony are assigned to various tasks, showing how the animals work cooperatively. One of the main factors that differentiates man from animals is culture. Who is an anthropologist Edward Tyler argues that culture is the whole of what man has achieved as knowledge, faith, faith, art, morality, law, customs, and society as truth. Man has built a culture through his way of life with the activism of human society. There are different beliefs and opinions about animal behavior and animal voices in culture. It also varies from culture to culture. The Sinhalese people believe that the New Year has come when the New Year season is in full swing.

But Coha screams to find his mate. Crows think it's dangerous to scream .But crows scream to share food with others. When the dog barks, he realizes that there is an accident. It is man who makes this kind of understanding of different meanings.

Whales that live in the sea emit sound signals that travel for miles to find their mate. The steel back is an animal that has a special interest in protecting its young, and animals such as ants, which live underground, signal their bodies by touch. Now the snake species are working to catch the animals by shouting differently Rallt, a species of snake, attracts and captures its own wildlife. Elephants rub their bodies on trees, break off leaves, and mark boundaries. Animals such as leopards, bears and dogs urinate to mark their boundaries. Performs chemical communications such as. There are different behaviors of this type in animals For humans, this is important for research into animals. Some people photograph wildlife, and television channels such as Discovery make documentaries based on animal behavior. Where communication is an opportunity for man.

Humans have the same chemical communication skills that they have. When you have a baby identify its mother, the pheromone is chemically treated. The dog has a special ability to sniff. Dogs are trained and used for drug detection, explosives, and seizure of suspects. There are instances where man uses the behavior of animals in making various creations Lester James Peiris' Wisdom shows a peacock who turns his back on the film to highlight the villains of the character named Willie. That is, used as a symbolic representation. The peacock feathers dance to attract the mate. It is a very beautiful dance. The back is very unpleasant. Symbolically used by Lester James Peiris.

It also identifies how animal communication can help nurture human communication. Humans have gathered animal-specific communication strategies for interpretation. From prehistoric times it can be seen that man has worked to build human communication through animal communication.

04.

Communication is a purposeful process. Communication is ultimately the goal you hope to achieve. Communication is used for human needs. In prehistoric times, human beings lived together collectively for a variety of purposes, including food, sex, security, and habitat. Communication was used to exchange information with each other for a variety of purposes. Today, the most advanced forms of communication are built to meet the needs of human needs. Objectives have also grown as needs have become more complex.

Communication aims include

·         Information transmission

·         entertainment

·         education

·         motivation

·         ideology

·         cultural transmission

 

·         Information transmission

Humans are information creatures who are constantly aware of the tropical environment. These five senses, the eyes, the ears, the nose, the tongue, the body, are constantly absorbing various information. Today’s society has become an information society i.e. a society based on knowledge and information. The mass media and the new media play a special role in providing information to the people.

The mass media and the new media are instrumental in disseminating various social, economic, political, religious and military information about the environment in which the person lives. Mass Media, Television Media Use Television Media. The new media are Internet related websites, social media (Facebook, instrgeam, YouTube) and bloggers. There are a number of ways in which man has resorted to using information to obtain information in any way. Television news reports on current affairs, sports, weather, and politics.

Information is the most valuable resource. So there is information marketing. New information is more valuable. International news agencies that distribute news internationally (BBC, CNN, Al Jazeera, French news service, Reuters news service) sell information. In this way man engages in the exchange of national as well as international information.

Information is the most valuable resource. So there is information marketing. New information is more valuable. International news agencies that distribute news internationally (BBC, CNN, Al Jazeera, French news service, Reuters news service) sell information. In this way man engages in the exchange of national as well as international information.

Information helps to broaden the consciousness of the people. Samadhi and new media are constantly providing information to people to quench man's thirst for information. But that thirst for information does not end there. Man should use information more carefully in the use of information.

·         entertainment

Entertainment Provision Entertainment has become one of the most important functions of communication. It entertains people to get rid of loneliness, anxiety, fatigue, loneliness. In the past, entertainment was provided by folk tales, folk dramas, Shantikarma folk poems, etc. Today, the mass media and the new media are widely used for free speech. The main purpose of the media is to provide entertainment.

Television teledramas, movies, songs, cartoons, star programs, radio entertainment, radio dramas, music programs, song reviews, newspaper cartoons, cartoons, poems, short stories, etc. are published. The nature of the new medium is different. Sharing various content such as short videos, movies, music videos, photos etc. using various media like facebook, youtube, instagrm.

There are two ways in which the media entertains the recipient.

1. Simple entertainment

Simple entertainment is a fun program that only gives you fun eg - voice teen, voice sri lanka, indian teledrama

2. Wisdom Generation entertainment

 This includes programs that provide entertainment as well as knowledge. Eg-Song Review Programs, You and Lakshapathi I Lakshapathi etc.

Most students use the media for entertainment. The media also broadcasts mostly entertainment programs. Shakthi TV - shakthi chat, shaksthi super junior, nandini tv drama etc. are examples of this.

06.

Advertising is the act of engaging in media advertising to market a product or service. Advertising is a process that takes place in. It is hoped that the introduction of goods and services to the consumer will motivate the purchaser to do the same. Pilip Kotler, a marketing expert, defines reservations as “the presentation of a product or service by a person or organization for a fee.” Ads are posted in the middle. Manufacturing companies take risks to a wider community by publishing their advertising media. There are advertising agencies for the purpose of creating ads. Advertising agencies work to identify customer needs and tailor ads to suit them. Newspapers, Radio, Television, New Media Social Media All media are used for advertising today.

Television is a media industry. Television works with your purpose. Business sponsorship and advertising are the main sources of funding for the television media. Businesses pay a lot of money to advertise the most watched TV channel and program. Businesses are in constant competition to sell their products and services as there is fierce competition among firms. They want to instill in the customer the tendency to buy goods and services through frequent advertising. Advertising is part of Philip Kotler's marketing mix (p4s) concept. It can be expressed as product, price, distribution, promotion etc. Advertisements Product, Quality, Brand, Brand, Quality Assurance, Product Price Provides the customer with all the information on how to buy, how to use, etc. TV commercials are made by turning the TV viewer into a consumer.

TV air time sells for advertising. Businesses pay for advertising while broadcasting news, tele-drama music programs, cartoons, magazine programs, documentaries, star programs, etc., which have the largest audience. Business dominance requires the development of media programs. The TV fan becomes a consumer. Introduce goods and services to the target market, and motivate purchases.

Television media advertising has both positive and negative effects on the receiver. Television advertising serves the needs of entrepreneurs. It creates a motivation, a desire to buy products, a memory of the game, a way to dispel consumer suspicion, build a product image, build an image of an organization, and so on. Television advertising has led to a change in personal and social behavior. Television is the medium of the family. Broadcasts public programs that everyone in the house can watch. Meanwhile, the ads that are aired have the potential to influence everyone. Soap, handicrafts, food, beverages, milk chocolate Advertising carries a wide range of products to the customer.

Advertising is a business as well as a consumer need. Television is a very attractive and popular medium and therefore a large number of people have joined the television media. Attitudes and behavioral changes are caused by the impact a person has through social media advertising. Individual lifestyles change due to the growing media influence of media influence. The person is directed to use a large number of items in their daily activities. Artificial foods are prepared for a more comfortable lifestyle. Maggie Knolls, Prima Kottu Mee etc. are added to the main meal. Go to super restaurants like macdonald, kfc pizza hut and dine. As a time saver Buys such food. Orders and home delivery are also available. Eating such foods has been linked to a number of diseases, including high blood pressure, high cholesterol, and diabetes.

The consumer mentality of buying the products presented by the TV advertisements is created in the viewer. Artificial needs arise and act with a consumerist mindset. Advertisements such as Coca-Cola After Eating, Don't Eat Without EGB, The Poppy Charm of Youth, Cream Soda, etc. Advertising uses small children, children's favorite colors, clothing, sporting goods, and child-friendly music to attract young children. "Tikiri Tikiri Tikiri wrote, went up on stage, forgot the poem, went well because of Marie" ..You address the minds of children with such memorable advertisements. The ad says "tikiri mali" to grow the brain.

TV commercials have had the effect of changing social behavior. People imitate the eating habits shown in advertisements. Eating without washing your hands, eating with your fingers, eating Japanese food with sticks from me, socializing cultural elements. TV commercials have the potential to motivate people to buy products. Advertising in a way that highlights sexual attraction using women. Other tempting ads are fatna shape up tea, fashia, redbull, lax,  soda raja musuwa

Television has the potential to change public opinion and belief. That ability is used extensively in advertising. Anchor Milk Powder Company was banned in Sri Lanka due to the presence of a toxic chemical called DCD in the milk powder. But they used it in advertising as a tactic they used to get back on the market. The way a mother brings a glass of milk to a small child and presents it, "Our mother gives milk by the side of love" was able to re-establish trust in people. Tactical tones were used in conjunction with the blue sky, the blue sari that the Asian woman liked. New Zealand cricketer Kane Williamson and then Sri Lankan cricket captain Mahela Jayawardene created an advertisement claiming that the milk powder was clean and reliable. The little ones received an hour and a half of newdel yoget and even gave foreign trips to customers who bought the letters. Shortly after birth, Anchor became the most popular milk powder manufacturer. They used advertising for that. This shows that advertising even has the potential to change public opinion.

Television commercials change a person's cognitive ability. Creates a separate fantasy rather than reality. People love to see. There is no awareness of the impact it will have. The customer is easily deceived. But the consumer is not aware of that. The firm becomes a long-term customer.

Sameera Herath

BA (sp) Hons. Public Relation & Media Management , University of kelaniya

smcherath95@gmail.com

mylecturer.lk